KURB SMALL BUSINESS MARKETING TOP INTERNET MARKETING STRATEGIES FOR 2009:
1: Website Development
2: Google Adwords / PPC
3: Blog Promotion
4: Online Video Marketing
5: SEO
6: Email Management / Marketing
7: Article Marketing
8: Social Media Marketing
9: Viral Marketing
10: Community Building
Check small business marketing strategies here or email: kurbpromo@gmail.com
1: WEB DESIGN + DEVELOPMENT: Most small businesses websites don’t succeed because it doesn’t provide a compelling experience for consumers who visit their site. You can’t afford to see your website as a static platform. It must develop at least every month. Continued commitment to developing website design and content that more effectively express your brand as well as help your customers to get the information they need to buy from you means they are confident to make purchases, and sales happen. If your website
2: PPC MANAGEMENT / ADWORDS: Pay per click advertising on Google and other content networks is the fastest and most powerfully qualified option for advertising spending in 2009. With as little as $20 p/week you can begin highly measured and precisely targeted campaigns with us on Google Adwords. Adwords is great for any service business or business offering high value products and is even more effective when targeting genders, age groups and cities/regions. Even amateurs can return positive ROI advertsing on Google through Adwords but experience in using the PPC can lead to radically enhanced results.
3: BLOG PROMOTION: Blogging is still a top strategy for small business marketing as long as it doesn’t interfere with normal operations. A well maintained blog developed over months has so many advantages in reinforcing your whole online marketing effort from SEO, customer service, website development, the work put in to build a lively and dynamic blog will never be wasted. We provide blog set up, blog design, blog promotion and can even create content and run your blog for you.
4: ONLINE VIDEO: Online video is yet to flex it’s muscles as the new power in online marketing. Buyers seek engagement, trust and authority with products, service providers and brands. They seek stories that give commodities and their brands value and credibility and video is the most powerful way to engage people and quickly create trust, authority as well as impact. Businesses using videos will have a much greater opportunity to appeal to visitors, and more importantly online video is only going to get bigger and continue to steal more influence from traditional TV.
5: SEARCH ENGINE OPTIMISATION AND MARKETING: Search engine marketing is still the most powerful marketing technique accessible to entrepreneurs on small budgets, but precisely for this reason that SEO finds itself at #5 on this list. SEO is competitive. SEO is a challenge for new websites. Ranking highly in Google for your favoured keyword search terms is better than any advertising and would give you unmatched access to your market. But the results of SEO work can vary. A Successful SEO campaign takes research, it requires a lot of tedious tasks, and that of course costs. I will underline how powerfully effective our SEO can be but you must have the patience and commitment for it if you are in a competitive niche.
6: EMAIL MANAGEMENT AND MARKETING: Maintaining relationsips with a client database through email marketing is still one of the most powerful ways to generate dependable recurring revenue. We provide professional email management solutions for all our clients, but those who are interested in email marketing should know you will have to build your contacts first through other online marketing efforts, most often a blog, and then maintain your mail out, which is going to need content. Once you can graduate to greater levels of automated email marketing, you can implement powerful systems to create wealth with minimum maintenance.
7: SOCIAL MEDIA MARKETING: Anyone who tells you they are a social media expert had better be ready to back that up with proof. Social Media is not a strategy for ROI. The aim of social media is to build meaningful relationships with engaged social media users who have the power to build a powerful, authoritative and authentic word of mouth. Just like blogs, building a strong social media presence has many benefits for small businesses, but must remain practical in terms of the bottom line.
8: Article Marketing: Article Marketing leverages written content for exposure that can be syndicated far and wide to provide exposure to click through traffic as well as considerable SEO benefits. Article syndication as well as freelance article creation is offered as part of our general online marketing strategies. If you don’t have time to build your web presence, it’s better we create monthly content for you then having no new content at all.
9:Viral Marketing: More powerful than spreading ideas is building an idea that spreads itself. Whether a video or other media, the essntial concept is the power of an idea to proliferate by way of online sharing. The success of a Viral Marketing campaign is never assured and taking risks to put forward powerful branding messages or leverage powerful value propositions that engage so deeply that it spreads online or through word of mouth is a longshot but always has the potential to be outrageously successful with a bit of character and flair.
10: Community building: Again building a community around your brand makes long term commitment and personal contribution unavoidable. You can’t just create community based loyalty to a brand overnight. Certainly, strategies to nurture your community and provide functionality by way of a forum or other platforms to encourage different kinds of interaction and user driven content creation around your brand can be provided easily and inexpensively, but early on there will need to be a dedicated effort to inject activity into the community space. This can be more time consuming and long range than many small businesses are prepared for.
1: Website Development
2: Google Adwords / PPC
3: Blog Promotion
4: Online Video Marketing
5: SEO
6: Email Management / Marketing
7: Article Marketing
8: Social Media Marketing
9: Viral Marketing
10: Community Building
kurbpromo@gmail.com
Phone me Matt on: +64 (0)27 6848250
SMALL BUSINESS MARKETING PACKAGE
$NZ1200 / $US700 - 3 Months Duration includes:
Website/Graphic Design and Development
Blog Set Up and Development
PPC / Google Adwords Management
Search Engine Optimisation and Marketing
Ongoing consultation
SMALL BUSINESS MARKETING CAMPAIGN
$NZ1950 / $US1100 - 3 Months Duration also includes:
Social Media Management
Online Video Marketing Services
Email Management
Article Marketing + Content Creation
Community Management
Inclusions are indicative and can be negotiated.
